DON'T make your business contact go blind. Stay away from neon card stock, dark ink on dark paper, and odd eye-straining combinations, such as raspberry ink on a teal background-yuck!
DO use bold letters and easy to read fonts. Too much script or too many thin letters will make reading your card too much trouble.
DON'T use twenty different fonts on one tiny business card. Stick to one. Two at most.
DO test drive your draft business card before you give your printer the go-ahead. Have friends or relatives in their twenties, forties, and sixties read the card. Few of us carry around a magnifying glass just to read business cards. What works for twenty-five-year-old eyes might too miniscule for a pair of fifty-year-old eyes-and if your market is older, you're losing business.
DON'T cross out old information and make pen-and-ink changes. Don't put little stickers over old information either. Do you want your professional image to look like a school kid's messy composition book? Would you trust another businessperson with a card like that? Bite the bullet and get (or make) new cards.
DON'T use all capital letters. If your card is too hard to read, then guess what? People won't read it!
©1999 by Lorna Tedder
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Dr. Lorna Tedder is an award-winning, best-selling author who routinely shares her writing and marketing expertise at national writers' conferences, online, and through her writing guides. Her non-fiction guides for writers include BOOK PROMOTION FOR THE SHAMELESS, BOOK PROMOTION SAVVY, and RECLAIMING THE MAGIC: A WRITER'S GUIDE TO SUCCESS. All three books are available at www.SpilledCandy.com . Article may be reprinted in its entirety, but must include the resource box above and must be reprinted free of charge. Email us at publish@spilledcandy.com to let us know the name of your publication. More expert advice from Dr. Tedder can be found at www.SpilledCandy.com 's library of FREE articles. |
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